How to Promote your Website?

Instead of spending huge amounts on internet advertising it is much cheaper to rank higher for your preferred keywords on the main search engines organic search results. Search engines send robots know as web crawlers index the content of your webpage, and based on the content that is indexed along with a few other factors, the positions of results is determined. Obtaining better placement positions for particular keywords in organic search results is called “search engine optimization” (SEO). Some of the steps that should be performed for SEO are given below:

Write high density Keyword Page Title

Write a descriptive title for each page with a higher density for keywords that you want people to find you with. Use 5 to 8 words, remove as many “filler” words from the title (such as “the,” “and,” etc.), while still keeping it readable. This page title will appear hyper-linked on the search engines when your page is found. Place this at the top of the webpage between the title tags, so it is shown on the blue bar at top of your internet browser.

Description META Tag

Some search engines also include meta description below your hyperlinked title in the search results. The description should be a sentence or two describing the content of the webpage, using the main keywords and key phrases on the page you are optimizing. Don’t include keywords that don’t appear on the webpage. Place the Description META Tag at the top of the webpage.

Remove the common words, leaving just the substantial keywords and phrases and insert those into the keywords META tag.

Include Your Keywords in Headers H1, H2, H3…

Search engines consider keywords that appear in the page headline and sub heads to be important to the page. Make sure your desired keywords and phrases appear in one or two header tags. Use keywords in the H1, H2, and H3 tags to provide clues to the search engine.

Position Your Keywords in the First Paragraph

Search engines expect that your first paragraph will contain the important keywords for the introduction to the content of the page. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so it should not be overdone.

Use Keywords in Hyperlinks

Search engines are looking for clues to the focus of your webpage. When they see words hyper-linked in your body text, they consider these potentially important, so hyper-link your important keywords and key phrases.

Create a Site Map

A site map page that links to all your pages can help search engines and visitors find your website pages, particularly if you have a larger site. Google Webmaster Central has lots of tools to help you get ranked higher. Try this one and set up a free account and explore what they have to offer.

Develop Web pages Focused on Each of Your Target Keywords

SEO specialists no longer recommend using external doorway or gateway pages, since nearly duplicate web pages might get you penalized. Rather, develop several web pages on your site, each of which is focused on a target keyword or key phrase for which you would like a high ranking.

Linking Strategies

Links to your site from other sites drive additional traffic. Also Google and other major search engines consider the number of incoming links to your website (“link popularity”) as an important indicator of relevance, more links will help you rank higher in the search engines. Google has a measure called Page Rank that reflects the quantity and quality of incoming links. All links aren’t equal. Links from trusted, popular sites help your site rank higher.

Submit Your Site to Key Directories

Link from a directory will help your ranking – and get you traffic. A directory is not a search engine. Rather, it is a hierarchical listing of sites sorted according to category and subcategory. Yahoo Directory is an important directory. Marginal directories, however, come and go very quickly, making it hard to keep up, so don’t try to be exhaustive here. Beware of directories that solicit you for “upgraded listings”. Unless a directory is widely used in your field, a premium ad is a waste of money – but the (free) link itself will help boost your Page Rank and hence your search engine ranking.

Publish a Blog

Start a blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site’s Page Rank.